Measure target-account concentration
Estimate how many companies aligned with your ICP are connected to each opportunity.
SEEDCAST FOR EVENT SPONSORSHIP
Sponsor the rooms where your target customers will be.
SeedCast helps marketing and sales teams compare sponsorship opportunities using target-account concentration, decision-maker relevance, and expected customer access—not audience size alone.
A large audience is not necessarily the right audience.
Total attendance and brand recognition do not tell you how many target accounts will be present, which decision-makers are likely to attend, or whether the opportunity supports your sales priorities.
What changes01 02 03 04
Replace random attendance with focused customer access.
Evaluate decision-maker relevance
Identify roles and people that match the buying committee you want to reach.
Understand the evidence
Separate confirmed speakers, sponsors, exhibitors, and attendees from predicted participation.
Build an activation plan
Know who the team should prioritize before, during, and around the sponsored event.
The workflow
Compare opportunities by customer access—not popularity.
01Define your ICP
Set the accounts, roles, industries, and regions you need to reach.
02Add sponsorship options
Bring together the events your team is considering.
03Compare the audience
Measure target-account and decision-maker relevance.
04Choose deliberately
Prioritize the opportunities with the strongest customer access.
05Prepare activation
Give the attending team a focused people and meeting plan.
Before you sponsor the event, find out who may be in the room.
Share your ICP and upcoming event plan. We’ll show how SeedCast compares the opportunities around your target market.
Evaluate my event plan